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The Process
October 02, 2006
Hi

From the desk of Joe Nicassio

The Principle-Centered Marketing Process


Far more than a weekly “Cheerleading” call, this content-rich program is tantamount to a Masters Degree program in marketing.
In fact, it’s far more useful than that… more meaningful, more directly applicable to your specific needs,
more adaptable to the results you generate, more timeless in its usefulness…
because it is Principle-Centered.

Here is the process you’ll experience in building your marketing skills and systems…

• You’ll receive a 253 page, 25 chapter manual, supplementary materials, software, forms and templates,
and a set of 16 audio sessions, all to be used as assignment material during the course of the 4 to 6 month program.

• You’ll complete and submit a comprehensive Marketing Needs Analysis, designed to take a “snapshot” of your
marketing efforts currently and in the past, along with assessing your current level of marketing skill.
You’ll also submit samples of your current and past marketing efforts.

• You’ll engage in an initial telephone conference, during which you and your Certified Coach will
review your Needs Analysis for details, added insights, etc.

During that call, you and your coach will establish a time for a regularly scheduled telephone appointment.
These calls typically last 40 to 50 minutes. Your coach will also make your first assignments.

• You are responsible for completing your marketing assignments for each session and
forwarding them to your coach at least 24 hours prior to your regularly scheduled phone conference.

Plan on spending an average of 45 to 60 minutes per working day on your program.
Of course, you can cram, but that will defeat one of the major benefits of the program…
Building the HABIT of working ON your business, instead of merely working IN your business.

• You’ll have Ascend Marketing’s collection of resources at your disposal,
including turnkey marketing systems, promotions and programs, creative personnel,
design and production capabilities, all available to you at deep discounts. Some are even FREE!

• At the conclusion of the program you will receive a certificate of completion.
But by that time you will have received far more. You will have the KNOWLEDGE and built the HABITS and SKILLS
that will serve your business goals for the rest of your marketing career.
And you will also have gained the CONFIDENCE and CONTROL you’ve been looking for,
so you’re running your business and you’re not at the mercy of sales reps, consultants and agencies.

The point is, this program is customized, and responsive to YOUR specific needs.
And it works… Guaranteed!

To schedule a no-cost Marketing Fitness Checkup ($197 value), call Joe at 562-961-3976.

Do this NOW, while it's fresh on your mind.

http://www.rapidresultspublicity.com/coaching.html
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