If You Are Like Most Business Owners I know…

You Got into Your Own Business Because You Want

the Good Life. You got into Business for Yourself

Because You Want…

Ø Control over your own Destiny

Ø Unlimited Earning Potential

Ø Freedom to Determine your own Schedule

Ø The Resources to put your Children through the Most Prestigious Schools & Universities

Ø Freedom to Live the Life You Have Always Wanted and Enjoy Fantastic Vacations Several Times a Year

Ø The Money to have that Special Vacation Home

Ø The Power to be able to Retire and Live a Life of Luxury

But…

If you’re like most business owners I know, it hasn’t

really been working out that way, has it?

· Why does it feel like the business is controlling YOU, instead of the other way around?

· Why does it have to be so HARD… so TIME CONSUMING… so NERVE WRACKING… so OUT OF CONTROL?

If your business is not “paying off” the way you would like… the way you expected it to when you got into it, there is probably a good reason.

Most importantly, though, there is a solution. A real solution and a faster solution than you may have ever believed possible.

Dear ,

Hi. I’m Joe Nicassio, and if you’re like most business owners I know, you’re pretty good at providing the products and services you offer and you’re probably pretty good at managing your people, your customers, your suppliers. You may even be a pretty good financial head.

So why, with all of that going for you,

is the BUSINESS not “going for you?”

Let me guess…

You, like so many other business owners, are simply struggling with the marketing piece. You may feel like you’re the Lone Ranger all by yourself. Marketing, Advertising & Sales are the toughest, most mysterious, scariest parts of being in business for just about every entrepreneur.

Trouble is, the media and the advertising agencies out there have a vested interest in keeping you ignorant and uncomfortable with marketing. As long as …

· you don’t understand it,

· as long as you think it’s some magical, mystical, “creative” apparition, and

· as long as they can keep you feeling inadequate…

….they can keep control of you and your marketing budget,

instead of YOU being in control of your budget and your business.

Have you ever felt like – “I think about half of my marketing is working.

The problem is, I don’t know which half.”

That’s the way they want you to think… because then you’ll be afraid to stop doing anything, for fear you’ll pull the plug on the one thing that is working. So you keep pouring money down the “marketing rat hole”, never really knowing what works, what doesn’t, what to stop or what to start.

Now… you may, understandably, be saying to yourself, “Sure buddy, and I suppose you’re going to save me from those evil ad agencies and media sales reps. I’ve gone to all kinds of seminars, workshops and boot-camps, and I still don’t get it. Nothing has worked, so I’m not going to believe you’re any better or that the results of working with you are going to be any different.”

Fair enough. I don’t blame you for your skepticism. But I can tell you this…

I’ve got a program to help you solve these marketing, advertising and sales problems for the rest of your life.

I’ve got the ONLY business building program focused specifically on helping you get more customers who will pay you more money, more often™, the fastest, easiest, most cost effective ways possible …

Backed by a 400% Return On Investment (ROI) GUARANTEE.

NO JOKE, NO B.S., NO TEASE, NO SMOKE AND MIRRORS

My program is called The Principle-Centered Marketing Coaching™ Program and my previously unheard of 400% ROI Guarantee comes down to this…

“As long as you complete the program and make a good-faith effort to implement what I give you, if at the end of 1 year, you can’t point to MEASURABLE revenue DIRECTLY from the your efforts of at least 4 TIMES what you paid for the program, you may request and receive a full refund of the program tuition.”

Let me ask you something. Has anyone, ever, offered such a guarantee to you when it had anything to do with your business… much less something that is supposed to be as elusive as marketing?

AND, when you place an ad in the newspaper, radio, TV or in any other medium, what guarantee do they give you? If it doesn’t work for you, what do you get? (Probably the argument that you have to do more of it to make it work, right?)

Yet, when you sell your product or service, if something goes wrong and you have an unhappy buyer, what do you have to do. Yeah! Make it right, right?

Why don’t the advertising people have to do that for you? Why aren’t you insisting

on it? Why is marketing the only business in the world – outside of government – where they don’t have to deliver the goods?

Maybe you’ve been to some expensive sales and marketing training “gurus” hoping to beat these advertising guys at their expensive game. The names abound. Kennedy, Godin, Trout and Reis, Allen, Abraham, Halbert, Gleek, Anton, Antion and the list goes on and on and on.

What guarantee do these gurus offer?
And why aren’t their guarantees based on Your Results?

Because as good as those gurus are – and they are very, very good (I know, because I’ve trained with many of them myself) – they are only giving you 20 to 40 percent of the solution required to get you to the bottom line results you want.

We have taken over 400 businesses through my program. Every last one of them has had the 400% ROI Guarantee and We have never had to refund one thin dime, a plugged nickel or a red cent.

Because mine is the ONLY program that offers you the Complete Solution! The only program that offers you…

The 5 “U-Needs,”

Why This Program Succeeds Where Books, Tapes, College classes, Seminars, Workshops & Boot-camps Fail

Less than 10% of the books that get bought, get read. Implementation rates among people who listen to tapes and go to events ranges from 1.4 to 8.4 percent. Why such a pitiful track record?

Because these methods of training are simply incomplete. They only give you some of the key elements of the solution you must have to assimilate new knowledge and convert it into meaningful, effective action.

If you are to succeed at the highest levels, you need these 5 key elements…

1. The “What To Dos” – You simply Must know What To Do.

2. The “How To Do Its” – How you do the what’s can have an exponential impact on the results you get. A 2-word change in a headline, for example, can increase you response to an ad, by 1,000%. (Yes, this is a real, live example from my own experience.)

3. The Resources to “Get It Done” – nobody can do it all alone, unless you are a sales, marketing, copywriting, testing, tracking, etc. expert. Otherwise, you need additional resources. But it’s tough to get them from books, tapes and events alone.

4. The Feedback to make sure you “Do It Right” – The biggest reason people don’t take action following reading books, listening to tapes or attending events is fear of failure; fear of doing it wrong. Feedback gives you the confidence to know you’re doing it right.

5. The Accountability to make sure you “Actually Do It” – Somebody has to hold your feet to the fire. Somebody has to consistently hold you accountable to make sure you do what you know you should, in a timely fashion.

Books, tapes and events – no matter how brilliant the guru – will only give you the What to dos and maybe some of the How to do its. But that’s it.

Only an on-going Coaching process, like the Principle Centered Marketing Program, which takes you by the hand and guides you through the development of new, immediately applicable knowledge, skills, habits and systems, can give you the bottom line results you want.

You can surely see, can’t you, that an on-going coaching program like this one is the most effective and efficient way to gain these vital business assets?

IT WORKS FOR TOP ATHLETES…

WHY NOT TOP ENTREPRENEURS LIKE YOU

Name any top professional athlete. Every one of them has a Coach. Most have more than one.

“Yeah, Joe. But I’m not a top athlete. I’m just an ordinary business owner.”

Okay, look at ordinary athletes. Every single one of them has at least one coach and probably more. From little league through the pros.

And here you are, trying to compete in the “arena of commerce”, and trying to do it all on your own. Isn’t there something wrong with this picture?

A coach is both your best friend… and your worst nightmare. A coach teaches you the fundamentals… the strategies… the techniques you need to succeed. That’s what makes your coach a best friend.

Then a coach makes you work… makes you practice… gives you feedback on what you’re doing well and what you can improve upon. A coach helps you develop your skills… and here’s where the nightmare part comes in… holds you ACCOUNTABLE. A coach makes you DO IT, even when you don’t want to.

Your Principle-Centered Marketing Program Coach will do the same for the marketing of your business. And by the time you’ve completed your coaching program you’ll have developed the same kinds of feelings for your Marketing Coach as you’ve experienced for your favorite coaches and mentors you’ve had in athletics and other aspects of your life.

This is no instant “magic pill” or “silver bullet”

But there really is such a thing. You didn’t get it from the other gurus. You can’t find it in a book or at a seminar or in college or at a week-long boot-camp.

And the Principle-Centered Marketing Coaching Program is definitely

NOT a silver bullet or a magic pill that gives you everything overnight.

If you’re looking for any program to do that for you, you’ll be sadly disappointed. Then what is the magic pill? What is the silver bullet…

YOU ARE!!!

Now, given your experience in the past, you may find that hard to believe. But it’s true. Nobody knows your business, your culture, your product, your priorities, like you.

All you need are the habits, the systems, the marketing-specific know-how, the strategies and tactics to bring out the marketing genius inside of you…

And only a COACHING system, like the Principle-Centered Marketing Coaching Program can give you all of the “missing pieces” of the puzzle.

Still… I’m not saying this program is right for you, yet… Only when the student is ready, can the teacher appear!

1. Are you willing to open your mind and test new concepts?

2. Are you committed to growing your business and having greater bottom line profits?

3. Are you willing to be “coached” and finally implement your Coach’s directions for you?

If you answered yes to all three of these questions, The Principle-Centered Marketing Coaching Program may be for you if…

1. You seriously want to grow your business as quickly as possible

2. You realize that marketing is the engine that drives your business and that you MUST master marketing if you are ever going to maximize your success, and

3. You want personal, confident control over your marketing, your business, and your success, whether you are doing the day-to-day marketing work yourself or are delegating it to someone else.

Having said that, this program still may NOT be for you.

You see this is a kick-butt program that will challenge you for the next 4 to 6 months. It’ll take an hour a day. So, if that sounds like too much for you, this program probably isn’t for you.

Again, this is the most successful marketing training program on the planet that I am aware of. And, hundreds of business owners just like you have benefited tremendously from their participation in this program.

Some have turned losing businesses around in short order. Others have gone from successful to super-successful. Some have grown as much as 300% in a few short months. For others the growth has been more modest, but still very gratifying and rewarding.

If you want it bad enough… if you’re willing to invest your time… this will be the most valuable business education you have ever experienced.

The Principle-Centered Marketing Coaching Program is all about helping you…

Get More Customers Who Will Pay You More Money, More Often™

the fastest, easiest, most cost effective ways possible.

This sounds simple enough, but how are you going to do it?

Through the Principle-Centered Marketing Coaching Program you will develop essential marketing “know how”, skills and habits and use them to install profit-proven, reliable and repeatable marketing principles, plans, strategies and systems, in your business.

You do this through an intensive, interactive, 4 to 6-month Coaching process, meeting regularly with your Licensed, Certified Coach and spending time daily, fulfilling the tasks assigned by your Coach

By the time you have completed this program you will have…

· a new outlook on marketing that will literally change your business, and your life, forever

· acquired new habits that empower you to consistently work ON your business, rather than always being caught in the trap of merely working IN your business.

· developed new marketing skills which will give you confidence in your marketing decisions and eliminate marketing worries, waste, and guesswork

· a comprehensive MARKETING PLAN worth thousands of dollars, including budget and calendar of events to achieve your goals for the foreseeable future. The only marketing plan that addresses all 3 ways to grow your business – more customers; more money; more often

· proven systems you can set on “AUTO-PILOT TO SUCCESS;” systems for bringing in more customers, getting them to buy more from you in each purchase, and getting them to happily and gratefully buy from you, again and again and again.

· the ability to “GENETICALLY ENGINEER” your marketing for ever-improving results… ever-increasing success.

· the knowledge and POWER to do it yourself, or to accurately evaluate the value of the marketing projects you delegate to others

Bottom line? You can look forward to…

• more fun and satisfaction in your business

• never again suffering the frustration of competing on price

• leaving your competition in distant clouds of dust, as your “sales curve” rockets upward

• saving time and money in your marketing efforts

Most of all…

You’ll never be afraid of marketing and advertising again,

as you enjoy the ultimate control over your business destiny.

… And let’s not forget all the benefits that come with more sales, more profits, and more personal income!

THE PRINCIPLE-CENTERED COACHING

PROCESS (How Your Program Works)

The Principle-Centered Marketing Coaching Program is the most comprehensive instructive marketing program ever devised. Far more than a weekly “cheerleading” call, this content-rich program is tantamount to a Master’s Degree program in marketing.

In fact, it is far more than that… more meaningful, more directly applicable to your business, more tailored to your specific needs, more adaptable to the results you generate, more timeless in its usefulness… because it is Principle-Centered.

Here is the process you’ll experience in building your marketing skills and systems…

1. You’ll receive a 253 page, 25 chapter manual, supplementary materials, forms and templates, software, and a set of 16 audio sessions, all to be used as assignment material during the course of the 4 to 6-month program.

2. You’ll complete and submit a comprehensive Marketing Needs Analysis, designed to take a “snapshot” of your marketing efforts currently and in the past, along with assessing your current level of marketing skill. Along with your Marketing Needs Analysis, you’ll also submit samples of your current and past marketing efforts to your Licensed, Certified Coach.

3. You’ll engage in an initial telephone conference, during which you and your Certified Coach will review your Needs Analysis for details, added insights, etc.

4. During that call, you and your Coach will establish a time for a regularly scheduled telephone appointment. These appointments typically last from 40 to 50 minutes, although occasionally, you may have a longer, or even a shorter call. Also, during that initial call, your Coach will provide you with your first assignments.

5. You are responsible for completing your marketing assignments for each session and forwarding them to your Coach at least 24 hours prior to your regularly scheduled phone conference. You should plan on spending an average of 60 minutes per working day on your marketing efforts. (Of course, you can cram, but that will defeat one of the major benefits of the program… building the HABITS associated with working ON your business, instead of IN your business.)

6. Your session assignments will consist of reading, listening and other specific activities and exercises, all practical, useful and directly applicable to your business.

7. You’ll have Ascend Marketing’s collection of resources at your disposal, including turnkey marketing systems, promotions and programs. You will also have creative personnel, design and production capabilities, all available to you at deep discounts. Some may even be FREE!

The point is, this program is customized for, and responsive to, your specific needs.

THE POWERFUL MARKETING PRINCIPLES, STRATEGIES & SYSTEMS YOU’LL INSTALL IN YOUR BUSINESS

· Marketing Plan with Budget & Schedule, addressing all 3 areas of marketing growth

· Incentive-based Referral System

· Your Unique Purchase Appeal

· “Library” of Features & Benefits, Offers & Headlines

· Upselling systems

· Building your “Program for Profits”

· Copywriting skills

· Sales skills

· Guest/Host Joint Ventures

· Testing & Tracking systems

· Direct Mail systems and campaigns

OTHER THINGS YOU MAY WORK INTO YOUR CUSTOMIZED PROGRAM

· Print advertising

· Broadcast advertising

· Web-based Customer Relationship Management & Marketing

· Deep Discount Media Buying techniques

· NLP & Weapons of Influence selling techniques

· Getting FREE Publicity

· Sales Presentations

· Trade Show Marketing systems

· Affinity Marketing

· Alternative Marketing strategies

· Special Marketing Opportunities & Challenges

YOUR PRINCIPLE-CENTERED COACH

All coaches associated with the Principle-Centered Marketing Coaching Program are marketing professionals in their own right.

Each coach embraces and has been extensively trained in the Principle-Centered approach to marketing and related strategies, techniques and technologies.

Each coach has met the strict Licensing and Certification requirements set forth by Ascend Marketing, Inc.

IF WE ACCEPT YOU INTO THIS PROGRAM, WE WILL LET YOU TRY IT ON FOR SIZE WITH …

1. A RISK FREE TRIAL AND

2. A 400% ROI GUARANTEE

First, we will invite you to enroll in the program and experience it for yourself through your first two sessions, RISK FREE.

This will allow you to see if you like the process and the assignments, as well as, the feedback. You will be able to determine if you can get real value in that short a time. Then, if you decide the coaching program is not right for you, you may withdraw and receive a full refund of any funds you committed.

Second, when you decide to complete the entire program after your first two sessions we assure you that your investment is still RISK FREE…

You will be able to apply the principles, concepts, strategies, techniques and systems we help you discover and implement for a full year. If by the end of that time, you have not generated new, measurable revenues directly from your efforts, amounting to at least four times your investment in the program, you may, at your discretion, request and receive a full refund, and keep all program materials.

I know both of these 2 guarantees are bold, and there is only one reason we can make such a strong promise…

The program simply works! We have worked with manufacturers, wholesalers, retailers, service companies, professionals and e-commerce companies. All have been given this remarkable guarantee. We have never had to refund a thin dime, a plugged nickel, or a red cent.

BUT WILL IT WORK FOR YOUR BUSINESS?

Perhaps the most common concern among prospective Coaching Clients like you is… “Yeah, but will it work for me?”

Of course, nothing in life is certain. That’s why you enjoy the protection of the 400% Return on Investment Guarantee.

I can say this….

We have had clients from New York to Hawaii, and from Alaska and Canada to the tip of Florida. We’ve worked in dozens of industries. Here are just a few….

Realtors Piano & Music Store Bird Seed Retailer

Jewelers Mattress & Appliance Retail Rock Shop

Photographers Natural Health Retailers Clothing Retailers

Carpet Cleaners Network Marketers Long Distance Telephone Company

A Fertility Doctor Plumbing & Heating Contractors Builders

Golf Products Cataloger Steel Wholesaler Gift Shop

Educational Toy Store Window & Siding Contractor Vending Machine Manufacturer

But you don’t have to “JUST” take my word for it…

HERE’S WHAT JUST A FEW OF OUR CLIENTS HAVE TO SAY…

“I sent a letter to my customers for an annual private sale. I applied some of the things I learned. The results were stunning! We had a 129% increase. Within two weeks the profit from this one event paid for the coaching program 5 times over.”

Kent Monsen, President

Monsen Brothers Appliance

“If you want your business to experience immediate, dramatic growth, you owe it to yourself to enroll in Ascend’s Principle-Centered Marketing Coaching program.”

Dave Tippets, President

Paymaster Employee Leasing

“Sales are up 40% over last year and I attribute at least half of that to the coaching program. I highly recommend the coaching program to any business who wants to increase sales. It has caused me to build the habit of working ON my business, instead of just in it. It’s how you’ve taught me to think, and the marketing habits you’ve helped me to build, that are the greatest achievements of the program.”

Travis Mitchell, GM

Keith Jorgensen’s Music Center

“I doubled my business in six months. How did I do it? It was amazingly easy. The first week I implemented just one of the marketing techniques I learned. Suddenly I was able to go from spending hours chasing down one potential prospect at his office, to having six or eight prospects meet me at my office and be glad they came. I never realized business could be done this way. What a refreshing change! And I didn’t have to spend a single additional advertising dollar.”

Murray Blake

Blake & Company Insurance & Investments

“We feel that two of the ideas we got in the first session alone… creating a ‘senior’s’ division and the graduated referral program… make the entire coaching program worth the investment. Just wanted to let you know we feel like we’ve started off with a bang and will reap many benefits from this.”

Marv & Pam Kombrink, REALTORS®

RE/MAX Excels

“Through the coaching program I redesigned our literature to tell our story in terms of customer benefits. Because of the compelling offers you helped us develop and the ability to sell from the customer’s point of view, sales are up 25% (200% in one month alone) and we’ve cut marketing expenses by 40%. Who wouldn’t feel appreciative if sales were up, overhead was down, and new doors were opening all the time? Heartfelt thanks to you

from Bob and me!

Sue Scarr, VP Marketing

VSM Marketing Manufacturer of Fast -Aid™ Medical Centers

“The best I could ever muster for the month of July was $19,000… until I enrolled in your Coaching program. Using the promotional principles and strategies you taught me, I did a private sale and in two days and two hours, I generated $22,000.00 worth of sales. By the time July was over, I came up just $23 short of having a $60,000.00 month! That’s better than three Julys… and it didn’t cost me an extra dime in marketing or margins.”

Frank Coppin, President

Coppin’s Hallmark

Now, I don’t know if you are right for this program. You already know you’re going to have to commit an hour a day. Now you probably want to know how much money we’re asking you to invest.

Now, what’s my required investment if I move forward?

$7,200.00… which means you MUST GENERATE A MINIMUM OF $28,800.00, or you may request a refund in accordance with the four times your money back guarantee. (Truth is, it is almost certain it will generate far more than that during the guarantee period, and hundreds of thousands of dollars or more, throughout the rest of your career.)

1. Yes, you can get a discount when you pay in full, in advance. You can take $600.00 off and pay only $6600.

2. Yes, you can pay the $7200 in 4 monthly installments of $1800. We will remove any service charges so you only pay the $7200.

3. Or you can pay 12 modest monthly payments of $672 which includes a meager 1% per month service fee.

So it’s decision time for you. The decision is not whether you’ll enroll in the program just yet, but whether you’re willing to further explore the possibility, to see if we’re right for you and for us to see if you’re right for us. We only have a limited number of coaching spots currently available, so…

Call or email me immediately…

Just email your contact information to joe@rapidresultsmarketing.com and/or call my office at 562-961-3976 to schedule a telephone appointment within the next 2 weeks so you don’t miss this amazing opportunity.

Success,

Joe Nicassio

RapidResultsMarketing.com, Inc.

PS. Don’t forget, I dare you to find anyone else who will back up their marketing and advertising program with a 400% ROI Guarantee. But, as good as it is, this marketing program can only work if you’re willing to do it. Remember what the wise man said…

“If you always do what you’ve always done,

you’ll always get what you’ve always got.”

Haven’t you spent enough time lamenting how it isn’t what it should be in your business? Isn’t it time to try something different – especially when you have virtually NO RISK? Isn’t it time to make your business all you know it can be… and perhaps more?

For the fastest results call 1-562-961-3976 to set up your

FREE consultation immediately.

P.P.S. When you call and enroll, I’ll send you a copy of our new book, The DELTA INITIATIVE… How To Easily, Permanently Change Whatever SUCKS in Your Business or Your Life, in 30 Minutes a Day, in 120 Days or LESS.

P.P.P.S. If you call but decide not to enroll in the program, I’ll still send you a FREE copy of The Delta Initiative. (Frankly, if you don’t enroll in the program, you need the book even more.)

Either way, you have nothing to lose when you make the call. Worst case scenario, you’re out a few minutes of your time and you get the FREE book.

ABSOLUTE FINAL P.S. Again call 562-961-3976 or email joe@rapidresultsmarketing.com RIGHT AWAY because we only have a limited number of coaching spots available. You don’t want to miss this amazing opportunity – So, DO IT NOW!!!