February 04, 2007
ANOTHER TIP FOR GETTING FREE PRESS COVERAGE
Press releases are a sales tool for you. And when it comes to sales messages , don't forget the ol' "more you tell, the more you sell" credo.If you send a short press release, you're not likely to get long coverage. Send a long release and you still may not get long coverage. But it won't be any shorter than the short release, and it's likely to be longer -- perhaps a lot longer.
After all, if you can't think of more than a page worth of stuff that's important for the editor's audience to know, how can you expect the editor to know the story's worthwhile?
Check out my updated coaching program: http://RapidResultsPublicity.com
Raving Comments
"About 6 months ago, I retained the consulting services of Joe Nicassio to help me strategically overcome some business frustrations I was experiencing at the time.
"As a result of working with Joe, he has helped me creatively resolve those problems, to the point that I am having more fun and innovation in my business than I've had in a long time.
"For the first time in 12 years of business, I can track all of the important numbers in my business.
"Joe has helped me become more systematic, which has massively reduced my stress, and helped create the infrastructure to have the time freedom to pursue multiple projects.
"I was so impressed with Joe's work, I have retained him with an on-going business relationship. Hiring Joe was the best business investment I've made in the last year.
"If you are a business owner, and you are serious about growing your business, I highly recommend you check out Joe's coaching service at RapidResultsPublicity.com
"He can be reached by phone at 562-961-3976.
Paul Ross AKA Ross Jeffries SpeedSeduction.biz http://www.rapidresultspublicity.com/coaching.html
