We have a family run business. Between February and now (June), with your help, we have moved from 106 jobs per month to 146 jobs per month (+37.7%), and the business is still growing. Our average ticket is up, and we haven't even done everything that you advised us to do yet.

This program gave us the confidence to do what we always dreamed we wanted our business to become, and made it more of a reality. You showed us step-by-step how to get there.

By using the principles you taught us, we became so busy we had to hire our first employee outside the family.

We also learned how to develop our back-end of other products and services, and reactivate our past inactive customers. When we started in Cedar City, all customers told us how much they liked our process.

We thought they were customers for life. We thought people were using us over and over. We didn't realize how many we were losing. When we started the call back program that you taught us, we realized that out-of-site, out-of-mind is true. They don't automatically think of you.

The newsletter ideas that you gave us have really helped us have really helped us reactivate our inactive clients. Our first issue reactivated 27 past clients that were inactive over a year.

The Marginal Net Worth philosophy you taught us makes a big difference. It has changed the way we look at incentivizing people to do an initial transaction.

The coaching program has kept us increasing and working towards our ultimate goal, so that Kevin and I do not have to go out on calls anymore, so we can work more on sales and customer contact.

Before we started the program, Scott and Kevin did all the carpet cleaning. Now that we've been working with Joe our technicians do between 30% to 50% of the labor. This has freed up our time to grow the business and take more vacations with the confidence the work will be done.

We could not have done this without the mindset, the systems, and the principles you taught us. We know what to do now, versus before we started, we didn't know what we were doing. We were guessing. Now we are certain.

We test and track everything. We know exactly how much it costs to acquire customers, and we know which ads are winners. We're just getting started with the material you taught us, and we plan on using these ideas and systems for many years to come.

This program was a real eye-opener. Thank You.

Kevin, Scott, Kay, and Beth Messinger, Quality Touch Chem Dry, St. George, Utah

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Joe Nicassio 562-961-3976